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Key Accounts Manager
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Company : Staces Ltd
Employment Type : Permanent/Full Time
Job Category : Sales & Marketing
Job Description :

Reports to Sales & Distribution Director

Overall Purpose of the Job

To develop and to achieve company’s objectives with regards to the Image portfolio of brands, and specific Retail Key Accounts regarding market shares, sales and execution.


Expected Standards


Develop a strategy for each Image brand for approval by the S&D Director and Marketing Director, following consultations and agreement with Brands and District Managers

Propose Key Accounts strategy. Develop and negotiate a customised joint business plan with the customers.

Set up and agree brand and channel activity planning in relevant key account outlets


Develop sales plans for Image Brands, including detailed strategies for channel marketing & execution, volume growth, channel segmentation, consumer conversion targets and activations.

Develop close relationships / advocacy with all leading Image Outlets, ensuring full support for the Image Brand portfolio.

Oversee sales activity in trade specifically related to Image brands and outlets, in close collaboration with District Managers.

Develop Key Account Trade terms and Service Level Agreements, approved and signed off by Key Account customers.

Ensure that account strategy is effectively implemented at District level

Elaborate, communicate and ensure efficient coordination between sales forecast and company supply chain.

Identify business opportunities / innovations at key account level and propose action plan.

Work closely with Brands and District Managers to develop implementation strategies and action plans for new product launches in the Image category.

Communicate key account financial and non-financial objectives to relevant District Managers

Ensure relevant flow of information (including competitive activities) relating to Image Brands and key Accounts is monitored and captured

Monitor key account performance compared with agreed criteria, including coordinated trade audits designed to track specific image criteria.

Coordinate channel and brand activities in relevant account outlets.

Perform adequate customer satisfaction surveys and propose corrective action plan if necessary

Develop and improve customer relationship

Handle customer complaints and ensure problem solving in a timely manner


Monitor and Report adequately on key operational performance indicators, share learning.

Report adequately on competitor activities


Establish, monitor and control relevant budgets



Salary Per Month: Not Specified

Job Qualification Requirements

Min Education Level : First Degree
Work Experience : 5 - 10 Years
Qualifications : Education
Minimum of a good first degree (Second Class Lower Division or better) in either Business Administration or the Humanities from a recognised and accredited university or college by the National Accreditation Board.
Experience & Skills
5-8 years relevant sales experience Extensive experience in field sales, preferably Beverages or FMCG
Excellent understanding of
Ability to work with teams to achieve goals
Persistent & persuasive approach
Sound commercial understanding
Understanding of sales strategies and planning cycles
Ability to work with fiscal discipline

Job Location

City : Accra Central
Region : Greater Accra

Contact and Application Information

Apply Online : Click here to apply for this Job now
Application Deadline : April 10th, 2013
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