Copy Writing/ Graphic Designing Manager
Your role involves managing more than one design brief at a time and allocating the relevant amount of time according to the value of the job. Typical activities include:
Meeting clients or account managers to discuss the business objectives and requirements of the brief;
Interpreting the client's business needs and developing a concept to suit their purpose;
Estimating the time required to complete the work and providing timelines;
Executing design briefs by gathering information and data through Creative Council and research;
Thinking creatively to produce new ideas and concepts;
Using innovation to redefine a design brief within the constraints of cost and time;
Presenting finalized ideas and concepts to your departmental head and then account managers;
Working with a wide range of media, including photography and computer-aided design (CAD);
Job Description: Graphic Designer/Copy Writer Page 3 of 3
Proofreading to produce accurate and high-quality work;
Contributing ideas during Creative Council brainstorms and design artwork to the overall brief;
Demonstrating illustrative skills with rough sketches;
Working on layouts and art working pages ready for print;
Keeping abreast of emerging technologies in new media, particularly design programs such as Illustrator, Photoshop, 3ds Max, Acrobat, Dreamweaver and Flash;
Developing interactive design;
Working as part of a team (internal & external) with printers, copywriters, photographers, illustrators, other designers, account executives, web developers and marketing specialists.
Be proactive in presenting or 'pitching' of ideas and designs to the departmental head and/or prospective clients.
Extensive knowledge of production processes and materials for both 2D and 3D deliverables.
Relevant knowledge of photography and video production works to incorporate when required by clients.
Write copy for use during marketing activation campaigns to promote goods and
services of our clients.
Present drafts and ideas to clients.
Discuss with the client the product, activation themes and methods, and any changes
that should be made in the copy.
Vary language and tone of messages based on product and medium.
Consult with sales, media and marketing representatives to obtain information on
product or service and discuss style and length of advertising copy.
Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor
Developing creative ideas and concepts, in partnership with the Creative team
Familiarizing yourself with the clients' products and services, and their target audience
Updating digital media;
Brainstorming visual and copy ideas with other members of the creative team
Modifying copy until the client is satisfied