Creative Arts Director- Advertising Company
Leading the team that takes what a client wants and formulates the brief for the creative team
Taking market research and applying it to a client’s wishes
Developing the strategy for the campaign
Take a lead role within the team responsible for developing the key strategic insights that underpin communication ideas, working closely with the client to research the market and understand the consumer.
In answer to their client’s business brief, help formulate a brand communications strategy, followed by the creative brief that will be used by the agency’s creative teams to produce the creative ideas.
They are pivotal to the creative development process, able to evaluate ideas against consumer insights, research and the underlying client business need.