Speaking at the ceremony, the Chief Executive Officer of Enterprise Group, Mr. Keli Gadzekpo said this was a day he had been looking forward to for many years. “This is a realization of our dream of having a one-stop shop for the various lines of products and services within the subsidiaries of Enterprise Group. We are represented by various colors, but we are one big family.”

Mr. Gadzekpo further stated that the Market will allow existing and prospective customers the opportunity to sign on to products from other subsidiaries and have their customer service concerns addressed.  He went on to stress the intent of the company to cater to the needs of their customers from when they are born throughout their lifetime, or ‘from cradle to grave’ as it’s referred to in the Enterprise fraternity.

The Chief Executive Office of the Enterprise Group reiterated the Group’s plans to open an “Enterprise Market in all the regional capitals of the country, which means that Ghanaians can excitedly look forward to 8 new Enterprise Markets in addition to the current Markets situated at the John Evans Atta- Mills High Street in Accra and Ahodwo in Kumasi.

Currently, the Enterprise Group comprises of Enterprise Insurance, which has been in existence for over 90 years; Enterprise Life, the leading life underwriter in Ghana; Enterprise Trustees, one of the leading pensions solutions company in Ghana; Enterprise Properties, the estate wing of the Group and Enterprise Funeral Services, which trades as Transitions and is also the newest addition to the Group.