The move is part of the company’s commitment to deliver better experience to customers.

Speaking at the launch, the Chief Executive Officer (CEO) of Vodafone, Ms Yolanda Cuba, said the new shop affirmed Vodafone’s commitment to strengthen customer care for the sustainable growth of the company.

According to her, the company was working assiduously to roll out innovative products to address the needs of customers.

“At Vodafone, our commitment has remained unchanged over the years – to provide unmatched experience for our customers.

Our visibility at the Kumasi City Mall is one of the many avenues we are deploying to ensure we are always leading,” she said.

Ms Cuba indicated that the new retail outlet was to help expand the company’s activities for the convenience of the customer.

For his part, the Vodafone Ghana Director in charge of Consumer Business, Mr Puspinder Singh, said the new Vodafone retail shop at the Kumasi City Mall would completely change the dynamics of customer experience at the centre.

Mr Singh said the company had stepped up efforts to open more of such outlets to meet the needs of its growing customer base.