The GCB Bank Limited, as part of its commitment to remain the country's most welcoming bank has out-doored its "Cool Banking Campaign" to promote the bank's digital products and other convenient services among its key target groups.
A statement from the Bank explained that the activation, which is the first of many, aimed at raising awareness on GCB's digital products and new services.
The bank, according to the statement, commenced the campaign with an activation at the annual Hall Week celebration by the Republic Hall of the Kwame Nkrumah University of Science and Technology (KNUST) in Kumasi.
It said GCB was focused on offering accessible financial support to meet the needs of customers after introducing its 'Bigger and Better' brand campaign last year.
The statement noted that the campaign was also geared towards enabling the bank and its customers to stay up-to-date with the latest digital technology in banking.
Madam Thyra Oboubi, the Head of Corporate Affairs at GCB, expressed optimism about the cool campaign and the benefit it would offer the bank, the statement said.
"Over the last few years, the bank has embarked on various process rationalisation and digitisation to improve the fluidity of the service delivery process. We have also improved upon our digital banking to give a fresh look to the bank," she said.
"The cool campaign is another way of introducing our digital products to our young and middle-class market while attracting new customers", she added.
Apart from assisting students to open accounts and providing updates on GCB's services, the statement explained that the bank also included fun activities like a wheel of fortune and ring toss which afforded students the opportunity to win several souvenirs instantly.
GCB Bank is Ghana's largest bank in terms of operating assets and branch network with over 180 branches and 300 ATMs nationwide.
Regarded as Ghana's safest bank and one of the safest in Africa, GCB's 2019 communications strategy was to strongly communicate the bank's new digital offerings anchored by its fundamental strengths to entrench its market position, attract new market segments, improve brand affection and cause customers of existing banks to switch.