Fidelity Bank has opened a digital branch at East Legon to serve residents and surrounding businesses with satisfactory banking services in a comfortable and friendly atmosphere.
A statement from the Bank to the Ghana News Agency said the new branch is located on the Lagos Avenue, and it is the latest addition to the existing 75 branches of the Bank across the country.
The East Legon Branch is the fourth in the series of digital branches, apart from the Labone, Osu Oxford Street and KNUST Campus branches, it said.
The statement quoted Mr Julian Kingsley Opuni, the Managing Director of Fidelity Bank, as saying at the launch that, "The move is part of the Bank's drive towards embracing the benefits of modern technology with a unique banking experience."
He emphasised that the Bank believed in innovation, creativity and the use of technology to enhance the lives of customers.
"We strive to ensure that our digital offerings are meeting the changing trends in the digital space to better serve our customers," the statement said.
"To this end, we have introduced an e-lounge to facilitate a convenient, self-service experience for all customers who visit the branch".
Mr Opuni, according to the statement, said the Bank would continue to make banking smooth and intuitive by removing barriers and expanding their offerings.
"Driven by feedback from our customers, our Mobile App has been upgraded with new features that bring added benefits to all customers. For entrepreneurs, we have rolled out our Sole Proprietors feature that brings flexibility and tailor-made services to small business operators," he said.
Mr Opuni said for salaried workers, they had launched the "Salary Advance Request Feature" to provide the benefit of quick cash access via their mobile phones.
Fidelity Bank as part of its ongoing "Set Yourself Free Campaign' would reward existing and potential customers who make the highest transaction using the Fidelity Mobile App with an iPhone X each week, the statement noted.
Nana Esi Idun-Arkhurst, the Divisional Director of Retail Banking, Fidelity Bank, explained that housed within the East Legon branch was a prestige banking lounge to serve the bank's high-end customers, the statement said.
"Our cozy and state of the art lounge affords our prestige customers the luxury of closing their business deals in our meeting rooms which are available for their use. With our extended working hours, there is no need to rush to the bank, we are here till 7:00 pm", she said.
The statement said Fidelity Bank had demonstrated the power of teamwork and service delivery in a banking climate that had faced serious challenges in recent times, adding that, it remained steadfast in its resolve to grow with customers and meet their evolving needs.