Before deciding which goods or services to pick, people tend to research them online. In this scenario, your business website can help to make a memorable first impression. You should grab people’s attention and turn it into sales. To do that, in addition to the usual information, your business website should have a blog as well. And here are 5 reasons why.
#1 Reason: Be Up To Date
There is a good chance that your goods or services are not changing every other day. In this case, your website might seem quite static. But you can update your blog as often as you want. And it shows that the business is alive and up to date. There is a wide selection of topics you can cover. It doesn’t have to be directly related to your business.
“Even though we offer hosting services, in our blog we share our daily thoughts, lessons, and discoveries. For example, the last blog post is “How to Stay Inspired as a Web Designer.” This way we can show that we are up to date: working, improving, and sharing our insights,” - tells Arnas Stuopelis, Chairman of web hosting provider Hostinger.
#2 Reason: Get Organic Traffic
Your blog posts are visible not only for your customers but for the search engines as well. Corey Wainwright writes on HubSpot: “Every time you write a blog post, it's one more indexed page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic search.” Relevant blog posts can increase your organic traffic, bring potential clients, and boost your sales.
#3 Reason: Become An Expert
If you are deeply interested in your field, you can write blog posts that review the current situation, trends or other important information. It can help you to build your own personal image as an expert on this topic. The media might start to quote your blog, or ask for your opinion on similar topics. This brings you extra coverage and increases your business reliability.
#4 Reason: Build Relationships
Another important part of a blog post is its’ comment section. It helps to start a discussion and build a relationship. A website can look like a one-way communication channel. But blog posts help to change it. Forbes writes: “It helps form a more personable relationship between the company and the customer: giving a human image behind the logo.”
#5 Reason: Improve Social Media Content
Your business probably has not only the website but social media accounts as well. And sometimes it can be a real headache to decide what to post online. You don’t want to seem too pushy with your adverts. And don’t want to be too random as well. Your blog content can help with your social media and be a great reason to update your status with the latest post.
Your business website is essential for your success. You can improve it even more with the business blog. New posts can show that your business is active and up to date. Relevant topics can increase your organic traffic. If you do researches, write reviews or analyze current trends, you build your image as an expert. The comment section can build better relationships with your clients. And new blog posts can be perfect content for your social media posts. If you put your honest work into your business blog, the benefits can be priceless.