The store openings in Ghana by the fashion retail giant form part of its plan to expand further in Africa in line with its mission, 'Everyone Deserves to Dress Well.' In the new store which covers an area of over 900m², the customers can find LC Waikiki’s special collections with wide choice of for men, women and children.

LC Waikiki’s Country Manager, Aziddin Zidi, speaking on the opening of the new store stated: "Ghanian market is one of most attractive market in Africa thanks to it's economic potential, population and location in West Africa. It is a proud moment for us to open this store today as it signifies progress in LC Waikiki's Africa growth strategy. The two stores in Ghana makes us the second country in West Africa where LC Waikiki has expanded its brand following its success in the East African market and we are very happy about that. We are targeting more stores and more cities to be closer to our customers wherever they wish to find us. Regarding our goals; we are planning to open our next store in Kumasi and we are aiming to be on 2 cities with 5 stores by end of 2023. From this day onward, our promise to the Ghanaian market is to provide them with quality and fashionable items and never will we go back on this promise."

Globally, the Turkish brand continues its operations with more than 1200 stores in 56 countries, 357 different cities on 4 continents and 57,000 employees. LC Waikiki's target is to have more than 1500 stores all over the world in the next few years. The company reported that they have had 530 million items sold in 2021.

From this day onward, our promise to the Ghanaian market is to provide them with quality and fashionable items and never will we go back on this promise."