Through the flagship annual blood donation exercise, the company has been supporting the National Blood Service to increase its stock of blood to save lives.

Speaking to journalists at a meeting in Accra, Mr Ramesh Sadhwani, Joint Group Managing Director, Melcom, said the company had also donated 70 medical refrigerators to various hospitals in Ghana to enable them store blood safely.

"Our blood donation drive is saving lives especially pregnant women, anaemic children and accident victims among others," he said.

Dwindling blood stocks is a major challenge for blood banks of hospitals across the country as the demand for blood far exceeds the rate of voluntary donations and family replacements.

The National Blood Service has persistently raised red flags about the continuous dwindling stocks and the danger it posed to quality healthcare delivery.

The Service estimates that the country requires about 350,000 units of blood annually.

While commending journalists for their contributions to Ghana's democracy, Mr Sadhwani said Melcom was committed to supporting the promotion of high journalism standards.

"It is important that our journalists continue to help create an environment that is attractive for local and international investment. Ghana's image as a beacon of peace and stability must be fiercely defended by journalists and other stakeholders," he said.

Mr Sadhwani said Melcom would be supporting the Best Graduate in Journalism at the University of Media, Arts and Communication (UNIMAC) in honour of "our late Founder and Chairman, Mr. Bhagwan Ramchand Khubchandani."

He said the company would also provide sponsorship for the Best Graduate in Journalism to pursue a Masters' Degree at UNIMAC in honour of the late Mr. Godwin Avernogbo, who was Melcom's Director of Communications.

At the meeting, the Melcom Group announced Dr Ibrahim Mohammed Awal, a former Minister of Tourism, Arts, and Culture, as the Group's Consultant for Communications and Strategy.

Dr Awal, welcomed the appointment and pledged to deliver his new role with dedication and bring value to the company.

The company highlighted other CSR projects, which included the provision of sanitation facilities for basic schools and the donation of official block to a district assembly.