According to her, “At MTN, our strategy places ESG at the core of everything we do. It is not an afterthought but a guiding principle that shapes our decisions, our culture, and the way we deliver services.”

She noted that MTN’s guiding belief that is; everyone deserves the benefits of a modern, connected life, underpins its drive to expand digital inclusion across Africa. This ambition, she explained, requires strong enablers, and ESG is one of the most important.

“Embedding ESG means that every member of the business is constantly asking how we are delivering responsibly, and how our work aligns with sustainability. This makes sure no one is left behind as we connect more people and drive Africa’s digital progress,” she added.

The company has built a sustainability framework with strategic pillars that make the agenda practical and relatable. Mrs. Asare-Fiagbenu highlighted four main strategies: Doing for Planet, which prioritizes eco-responsibility; and Doing for People, which emphasizes building sustainable communities. Doing it Right focuses on our leadership and governance, and Doing for Growth which highlights the economic growth.

She stressed that leadership and values remain key drivers of this approach, ensuring that sustainability is integrated into everyday work. “We have built a framework that helps us summarize our commitment to ESG so that all employees understand their role in advancing it,” she said.

The summit, held under the theme Towards a Climate Resilient Africa Through Strategic Communication, brought together stakeholders to explore how organizations can use effective communication strategies to accelerate climate action.