Organised in partnership with IPR, Ghana and APRA, this event will convene global communication leaders, award-winning agencies, policymakers, and top PR professionals in Accra for a knowledge-sharing experience on the continent.

Themed “Global Realities and Innovative Communications”, the conference will take place at the Ministry of Foreign Affairs Conference Facility, on Friday, 3^rd October, 2025 from 8am to 4pm (GMT), and will feature two high-level sessions focused on shaping the future of public relations and strategic communication.

The two main conference sessions will be on Public Relations (PR) and Artificial Intelligence (AI) and Communication, Sustainability, and Climate Change Communication

A panel of global experts will examine the responsible and ethical integration of AI into the communication landscape, with special attention on Africa’s digital future.

Other speakers will address the devastating impact of illegal small-scale mining (Galamsey) in Africa.

Panellists from across the region will share perspectives on climate communication, behaviour change, and sustainability strategies.

The conference will be graced by a keynote address by President John Dramani Mahama as well as speeches and presentations from Esther A.N. Cobbah, President of IPR Ghana, Arik Karani, President of APRA, Nataša Pavlovi? Bujas, President of IPRA

International thought leaders in AI, sustainability, and strategic communications will also contribute insights.

The conference will be followed by the prestigious IPRA Golden World Awards (GWA) Gala at the Mövenpick Ambassador Hotel, on the same day at 7:15 pm (GMT), recognising the most impactful PR campaigns worldwide. The Gala event is being held with the support of Strategic Communications Africa Ltd. (Stratcomm Africa), with Movenpick as partner hotel and Emirates as partner Airline.

This year’s gala holds special significance, marking the 70th anniversary of IPRA and the official inauguration of its 2026 President.

Nataša Pavlovi? Bujas, President of IPRA, says, “IPRA is 70 and we are delighted that over these seven decades we have continued to bring together PR professionals the world over. This year we are thrilled to be in Ghana and to celebrate this milestone with our Ghanaian colleagues.”

Esther A. N. Cobbah, President of IPR, Ghana says “This landmark gathering reinforces Ghana's growing influence in global communications and affirms IPR Ghana’s commitment to fostering excellence, innovation, and international collaboration.”

The Ghanaian public, media, academia, and communication professionals—local and international—are warmly invited to take part in this extraordinary celebration of strategic communication and global dialogue.

About IPRA

The International Public Relations Association (IPRA) is the leading global network for public relations professionals. Established in 1955, IPRA aims to raise standards in PR practice and promote ethical communication worldwide through its Code of Conduct and the prestigious Golden World Awards.

Website: www.ipra.org

About APRA

The African Public Relations Association (APRA) is the umbrella body for public relations practitioners across Africa. APRA’s mission is to foster understanding and unity through effective communication and to promote professional standards and ethics in PR practice throughout the continent.

Website: www.afpra.org

About IPR, Ghana

The Institute of Public Relations (IPR), Ghana is the professional body responsible for the regulation, training, and development of public relations practitioners in Ghana. Established in 1972, IPR, Ghana is committed to promoting excellence, integrity, and professionalism in communication practice nationwide.

Website: www.iprghana.org