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Huawei has overtaken Apple as the world's second biggest smartphone maker by sales. The last time Apple was in third-place was when Blackberry and Nokia ruled the market, read on.
Huawei is now behind only Samsung in global sales and has an upwards trajectory that has them overtaking Samsung early in the next decade.
Huawei's growth has been nothing short of astonishing.
It seems almost inevitable now that in technology, Chinese firms will rise on such lists as Forbes' Global 2000 list, of the world's biggest public companies.
According to analysis firm, Counterpoint Research,
Huawei rising on its momentum has surpassed Apple consistently for the first time to capture the second spot globally
Huawei has its foundations in the network infrastructure business, but has recently been pushing more into consumer products and in the Cloud. We have to remember, it's just a 6-year-old smartphone brand. What can it do in the long-run?
According to the report, Counterpoint says the fast rise of Huawei is due to "its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion".
Deeper pockets mean Chinese firms can begin to grow globally in influence and market share in a number of important tech emerging markets such as the smart speaker market where Chinese firms already have a few early entries. But how do Chinese firms do it?
Huawei's ascendancy over Apple and eventually catching Samsung, might be a turning point in the history of technology.
While Huawei's smart phones are performing well at home in China, they are also doing well in market such as Europe, Latin America, and the Middle East.
Thanks to large displays and ubiquitous camera functions, their advertising blitz appears to be working with strong August sales expected. The scary part, Huawei is accomplishing this without even a star product as none of Huawei’s phones appear on the Top 10 list. This means sustained sales are likely to continue and with the right product, they could go far.
According to IDC, Apple shipped 41 million iPhones in the second quarter of 2017, compared to Huawei’s 38.5 million, so bragging rights of a tie or a win versus a very iconic Apple are short lived cheers as September will show.
Everyone wants to rule the world, but not everyone is Apple. However, Huawei has overtaken and upended the industry beating out rivals like HTC, LG, and Sony in key global markets. The era of Chinese firms not being able to scale globally is officially over. As Ofo and Mobike move into global cities, there's a sense that we are about to witness a new era of technological influence and supremacy.
