Millward Brown, a global marketing entity, on Tuesday announced plans to open a West African hub office in Accra in June.
The West Africa business will be a joint venture between Millward Brown, and Scangroup Limited, a leading sub-Saharan African marketing
company.
This was contained in a statement issued by Mr George Godsal Managing Director (MD) of Millward Brown in Accra.
Millward Brown, one of the world's leading research agencies and expert in advertising, marketing communications, media and brand equity research, is in similar partnership in East and Central Africa.
Through the use of an integrated suite of validated research solutions - both qualitative and quantitative - Millward Brown helps clients
build strong brands and services.
Millward Brown has more than 78 offices in 51 countries and is part of Kantar, WPP's insight, information and consultancy group.
The company has seen significant growth in Africa, with a fast-growing presence in East and Central Africa.
The West African hub is a continuation of the successful partnership with Scangroup.
Millward Brown also has a long-established presence in South Africa, which will continue to serve South African-based clients.
Millward Brown West Africa will be headed by Soumya Saklani as MD, reporting to Tim Smyth, MD of Millward Brown East- Central and West Africa.
Mr. Saklani is a research executive with more than 15 years research experience in Asia and Africa and has previously worked with Millward Brown in Asia on two different occasions in different countries.
He brings a wealth of knowledge of consumers in emerging markets and intimate understanding of how Millward Brown can add value to the decision making process of its clients.
Bharat Thakrar, Chief Executive, Scangroup Limited said: "The desire of Millward Brown's Africa-based clients to have useful and timely delivery of consumer knowledge, insights and advice that help them with their business decision making is extremely strong, despite challenging market conditions of recent years."
Mr Smyth said: "The confidence that our clients have placed in the ability of our people and our research solutions has led to strong growth for Millward Brown's East Africa business over the past two years.
"We are now extending our partnership with clients by opening a West Africa client service hub in Accra in June so that our clients can receive best in class service right across the African continent.
"The success and growth of Millward Brown's sub-Saharan business over the last two years means that establishing a regional hub office in Accra has become essential so that we can provide better on-the-ground support to our growing client base in West Africa.
"From day one we will be working with some of the most well-known brands operating in the region, and this gives us a very solid platform from which to grow our business and service offering in the region," he said.