The management of SG-SSB Limited, local unit of
Societe-General, said it would strategically ensure development and availability of appropriate financial services and delivery channels.
Mr Alain Bellissard, Managing Director, told brokers and journalists at the Facts behind the Figures Programme that the bank would in addition, refresh and review multi-channel banking products, network development, marketing and promotion and ensure new products development.
He said to improve service delivery to customers, the bank would align its new banking software with procedures leveraging on its global reach.
Mr Bellissard said the bank would re-align to focus on the customer and give them more access to senior management and the leadership of the bank.
There would also be the repositioning of the bank by moving into areas that offer customer convenience and improve accessibility.
The bank, Mr Bellissard said, had also adopted various initiatives to drive excellent customer service across every customer touch point, review and re-package some products to make them customer-friendly.
He said the bank was constantly monitoring and improving existing controls to make them relevant and adequate to identify emerging operational risks.
In 2009, the bank recorded a profit after tax of GH�19.2 million, a 24.3 per cent increase over GH�15.5 million for the same period in 2008.