For the past 6 years, Hisense has continuously conducted research into multi-zone dynamic backlight control and Hiview engine technology based on LEDs, and has greatly upgraded image brightness, picture contrast, gradation level, dark details, and response time, to improve TV image quality to a world-class level. So far, Hisense has gone through five generations of technology and is constantly driving TV image quality to its peak level. Hisense has been twice awarded the "Gold Award for Global Annual Display Technology".

"Display technology is the core of Hisense Technology," said Chief Scientist Ma Xiaohang, "the launch of the U9D will further establish Hisense leading position in the global image quality field and make Hisense become a world-class master of imagery".

About Hisense

Founded in 1969, Hisense is one of the first state-level innovative enterprises and home of China's state-level pilot research and development  centers. Hisense has a national technological center, digital multimedia technology laboratory and a postdoctoral research institute. Hisense has R&D centers in Qingdao, Shenzhen, Shunde, Beijing, the United States, and Europe. Hisense has two listed companies (Hisense Electric Co., Ltd. (600060) on the Shanghai Stock Exchange, and Hisense Kelon Electrical Holdings Company Ltd. (000921) on the Shenzhen and Hong Kong Stock Exchanges). Hisense also owns three famous trademarks (Hisense, Kelon and Ronshen).

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