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HMD Global, new managers of the Nokia brand, says it will continue to leverage on the strategic Ghanaian consumers to push and recapture a huge market share in the mobile phone industry.
Mr Emmanuel Ossai, the Business Manager, West Africa for HMD Global, said Ghana was a key market for Nokia and that was why HMD Global was working to provide the local consumers the devices that were useful to them.
Mr Ossai, in an interview with the Ghana News Agency in Accra, said Ghanaians loved technology, the reason Nokia had taken a special interest in the country. He said the company was overwhelmed by the kind of responses it received from fans around the world, especially in Ghana, following the launch of Nokia 6 in China.
The technology giant sold 70 million phones globally in 2017, scaled sales operation across 80 countries with activation from about 170 countries of which Ghana is a major area of focus.
He maintained that HMD Global, official licensee for Nokia phones, is committed to providing devices that attend to the needs of different customers across different price segments. Mr Ossai said the company was also working assiduously to recapture the market share and ensure sustainability of the brand.
He said the company was seeking to recapture the mobile phone market with the newly designed models to woo the taste of users. Mr Ossai said the brand, which operated in eight regions including Sub Saharan Africa, had faced stiff competition as old users of the brand had shifted to the use of other smart phones.
He said Ghana, which was among the three largest markets in sub-Saharan Africa, next to Nigeria and South Africa, had been an extremely significant market for the growth and rebirth of the Nokia phone brand.
He said the new Nokia phone was security sensitive as monthly security updates had been added as well as a more durable battery life.Mr Ossai said the company was not oblivious of the fact that customer satisfaction must be met, saying that “We will continue to bring satisfaction to Ghanaian consumers of the Nokia brand”.
HMD Global, the home of Nokia phones, in December 2016, acquired the right to design and market a range of smartphones and feature phones targeted at consumers of various price points.
