In Accra, staff of MTN  Ghana visited various markets such as the Makola, Kaneshie and Ashaiman markets.

Speaking to the media,  Mr Eli Hini, General Manager for Mobile Financial Services said this year's outreach is to engage customers, collect feedback and at the same time offer the various managers and directors the opportunity to experience how their colleagues in other departments work.

He said that the decision to bring their services to the markets is to help the traders who do not have the time and convenience of visiting their customer care centers, with the necessary assistance and customer care. Their aim is to ensure that their customers are happy.

Mr Hini added that engaging with customers offers them the opportunity to design new products that will suit them. He said that previous engagements for example helped them redesign their subscription services which now has a double authorization to allow the customer unsubscribe if they are not interested.

Customers in the Ashaiman market were taken through the mobile money service, how to make transactions, change new pins and also get onto the 4G network. The staff urged them to be cautious when performing mobile money transactions and not to share their pin-codes with anyone. New customers were signed on and given free sim cards and other souvenir as well.