For this purpose, the company was able to gain important partners like Euronics, Expert, Conrad Connect, Reichelt and tink. In addition, Florian Felsch was recruited as Managing Director of Yeelight Germany GmbH, being an experienced investor and expert in the lighting industry. “Unlike many other Chinese companies, Yeelink is willing to hand over some of the responsibility and leave important decisions to the local team in charge as they are familiar with the target market”, says Florian Felsch who has a lot of experience with cooperation in the Asian region.

Michael Dopmeier, who can look back upon a long career of being a successful channel manager in the consumer electronics industry, was made Head of Sales at Yeelight Germany. “What’s really special about the yeelight products is the combination of smart interaction, distinctive design and health-promoting technologies”, states Michael Dopmeier. “The lights are not only compatible with popular smart home platforms like Amazon Alexa, Google Assistant and Apple HomeKit, they are particularly gentle to the eye. Yeelight lamps and luminaires show a very high colour rendering index – similar to the sun – and a very low amount of harmful blue light.”

Thus it is not surprising that the “Serene Eye-friendly Desk Lamp Pro” was the first product worldwide to receive a German TÜV Rheinland Certificate for low blue light content. “Living in the best light” is therefore not only any empty claim but reflects the health-promoting characteristics of the Yeelight products. Yeelight puts people at the heart of their product development by enabling them to personalize and control the lighting according to their needs. Future products will incorporate even more the concept of Human Centric Lighting (HCL): the lighting automatically adapts to match the human biorhythm, enhancing human health and well-being. Moreover, numerous Yeelight lamps have been internationally recognized, winning awards such as the iF design award, reddot award, iF gold design award, Good Design award and IDEA design award.

Yeelight works relentlessly to integrate cutting-edge technology and define new standards in the lighting industry. Even before the end of this year, some new and innovative products are to be launched that will boost the positive lifestyle in everyone’s home.
 

About Yeelight

Yeelight is a world-leading brand for smart lighting systems, exploring in depth the topics of smart interaction, industrial design and healthy lighting experience. Their portfolio of smart home lighting products includes LED bulbs, ceiling lamps, RGBW lightstrips, eye-friendly desk lamps and various ambiance lights as well as intelligent solutions for lighting control. Yeelight works relentlessly to integrate cutting-edge technology and professional optical research into their products, winning numerous international awards. The headquarters of the German subsidiary, Yeelight Germany GmbH, are located in Seeshaupt near Munich, Germany.