The visit follows Telecel Ghana’s rebranding in March 2024.

A statement issued by Telecel Ghana and copied to the Ghanaian Times said the team had been ac­tively engaging with key traditional leaders across the country, includ­ing Asantehene Otumfuo Osei Tutu II, in the Ashanti Region, the Ga Mantse, Nii Tackie Tsuru II, Okyenhene of the Abuakwa State, Osagyefuo Amoatia Ofori Panin, the Choggu Naa, Naa Mahamadu Alhassan II, under the delegation of Yaa Naa Abubakari Mahama II of the Dagbon State and Nana Kobina Nketsia V, the Omanhene of Essikado Traditional Area.

It said the engagements formed a crucial part of the rebranding process to introduce the Telecel brand to key stakeholders and highlight the organisation’s com­mitment to technological growth, innovation, and community collab­oration.

The statement said during the visit, Togbe Afede XIV emphasised the crucial role of the telecommu­nications industry in national de­velopment and encouraged Telecel Ghana to continue innovating as well as strengthen collaborations with traditional authorities to en­hance societal impact.

Togbe Afede XIV explained that during economically challeng­ing moments, businesses had to continuously innovate to remain competitive in the industry.

He suggested that Telecel Ghana list on the Ghana Stock Exchange to deepen its indigenous connec­tion to the Ghanaian people.

Togbe Afede XIV commended the team for its commitment to gender equality and its proac­tive approach toward fostering economic growth and supporting future advancements in the tele­communications sector.

The Chief Executive Officer of Telecel Ghana, Patricia Obo-Nai said “we are deeply honoured by the warm reception from Tog­be Afede XIV and his insightful remarks about the potential of our sector to significantly contribute to the country’s economy.”

She further highlighted the importance of ongoing innovation and deeper collaboration with traditional leaders, to ensure that technological advancements benefit all aspects of society.

“Telecel Ghana’s goal is to build a robust network that supports local enterprises and enhance the quality of life for every Ghanaian, so we are dedicated to working closely with traditional leaders to leverage their insights and leader­ship for community development,” she added.

Ms Obo-Nai said Telecel Ghana would maintain its dialogue with traditional leaders to discuss future partnerships and community-fo­cused projects.

She said the organisation’s recent brand launch in Kumasi and its ongoing outreach reflected its renewed commitment to driving growth and innovation in Ghana’s telecommunications landscape.