However, this optimism does not fully extend to business performance at the firm level. Only 48 percent of CEOs say they are cautiously optimistic about their own revenue prospects—a notable drop from the 65 percent who were confident just a year ago.

Even when the forecast is stretched over a three-year period, confidence in revenue growth rises only to 57 percent, well below the 81 percent recorded in 2024.

This divergence between expectations for national economic growth and individual business performance reflects ongoing concerns about inflation and market volatility.

According to the survey, these risks remain top priorities for CEOs, shaped by recent economic experiences. Although inflation fell to 18.5 percent in May 2025, it had spiked sharply in the third quarter of 2024, causing many to question whether the current improvements are sustainable.

Adding to the uncertainty is Ghana’s policy environment. A significant 63 percent of CEOs rate the country’s tax regime as poor or very poor, describing it as a major obstacle to business growth.

Business leaders also cited limited access to capital, unreliable energy supply, and policy unpredictability as critical challenges that continue to erode investor confidence and hinder long-term strategic planning.

In light of these pressures, PwC recommends that CEOs focus on rebuilding confidence through data-driven decision-making and scenario-based planning.

The report also urges business leaders to enhance organisational resilience by investing in innovation and realigning their business models with global megatrends such as artificial intelligence and climate sustainability.