The Managing Director of Fidelity Bank Ghana, Julian Opuni, said the campaign reflected the bank’s respect for the goals and discipline of its customers.

"At Fidelity Bank, your hard work deserves to be rewarded. We believe the most impactful way to put a genuine smile on the faces of our dear customers is to allow them to win 'Sika Bumm' – a lump sum that can truly transform their lives,” he said. 

"Whether it's to invest big in their business, purchase a parcel of land, enjoy a well-deserved family vacation, acquire a car, or simply build a strong financial nest egg, we are putting real money back in their hands to pursue their various dreams and plans.

This promo is our way of saying if you’re doing the right thing with your money, we’ll stand with you and reward you meaningfully,” Mr Opuni added.

The release said the promo featured exciting draws designed to keep the momentum going. 

It said monthly draws will be held at the end of each month, with winners announced in the second week of the following month.

“Each monthly draw will reward 10 fortunate customers with GH?5,000 each. The pinnacle of the promo is the Grand Draw, where the top 10 winners will receive substantial prizes ranging from GH?30,000 to an impressive GH?100,000.

The system encourages long-term savings and account activity, aligning with Fidelity’s broader financial inclusion and customer growth strategies,” it said.

According to the release, qualifying customers would receive regular SMS notifications detailing their ticket allocations for upcoming draws, along with venue and date information. 

“This ensures transparency and keeps participants engaged throughout the campaign. Fidelity Bank encourages all existing customers to actively participate in the "Sika Bumm Reloaded" promo by growing and maintaining their account balances. 

Non-customers are also warmly invited to open an account with Fidelity Bank today and seize this extraordinary opportunity to be rewarded for their savings discipline,” it release added.