PETROSOL Platinum Energy PLC, a leading Oil Marketing Company, has held a national engagement session with its dealers and business partners in Kumasi as part of its ongoing efforts to strengthen partnerships, improve station-level performance and enhance customer experience across its retail network.

The event provided a platform for Senior Leadership Team and dealers to review business performance, operational activities and developments across PETROSOL service stations, while also discussing the company’s strategic direction and priorities for the next phase of its growth.

The meeting also created an opportunity for Senior Leadership Team to receive direct feedback from dealers on what is working well, areas requiring improvement and new initiatives that could be introduced to enhance the performance of individual service stations and strengthen the PETROSOL brand.

Speaking at the engagement, Chief Executive Officer of PETROSOL Platinum Energy PLC, Michael Bozumbil, expressed his appreciation to dealers for their continued commitment and invaluable contribution to the growth of the business.

He described the dealers as important partners in PETROSOL’s journey and assured them that Management does not take their support for granted.

“Our dealers are an integral part of the PETROSOL family. Your commitment and partnership have contributed significantly to our growth, and we deeply appreciate the confidence you continue to place in the business.”

Mr Bozumbil further assured dealers that PETROSOL would continue to take measures to protect their investments and strengthen the sustainability of their businesses, particularly in an environment where fuel prices remain highly sensitive.

He disclosed that the company was undertaking plans for major maintenance works and the replacement of fuel dispensing pumps at all stations with such needs to improve operational efficiency, reduce service delays and enhance the quality and speed of service delivery to customers.

Mr Bozumbil also urged dealers to maintain the highest standards of operational compliance, noting that every interaction with a customer contributes to the reputation and perception of the PETROSOL brand.

He encouraged dealers to uphold the Company’s operational standards and ensure that customers consistently receive safe, efficient and professional service.

The Head of Marketing of PETROSOL Platinum Energy PLC, Philip Boamah Assampong, also reaffirmed the Company’s commitment to delivering value beyond the sale of fuel.

He noted that PETROSOL is exploring new initiatives designed to improve customer engagement and loyalty, including value-added services and incentive packages for loyal customers.

According to him, the future of the retail business requires brands to go beyond simply selling fuel and create meaningful experiences and additional value for customers.

“Our ambition is to ensure that every PETROSOL station becomes more than just a place to buy fuel. We want to create an experience that gives customers a reason to choose PETROSOL, return to PETROSOL and recommend PETROSOL.”

Mr Assampong said the Company would continue to strengthen its engagement with dealers, customers and other stakeholders to ensure that feedback from the field is translated into practical solutions.

PETROSOL said the dealers’ engagement forms part of its broader 360-degree stakeholder engagement approach, which seeks to create continuous communication between Management, dealers, employees and customers.

The Company intends to use feedback from these engagements to identify operational gaps, develop solutions and improve service delivery across its network.

The initiative is expected to support PETROSOL’s broader ambition of strengthening its market position while ensuring that customers across the country experience consistent service quality at its stations