The Accra Brewery limited (ABL) has introduced a new look to one of brands, the Stone Strong Lager beer in a ceremony in Accra on Thursday.
Apart from the new label that gives the brand a fresh and novel appearance, the occasion was also used to re-launch the mini size of the global award-winning beer in a 375ml bottle.
A statement issued in Accra and copied to the Ghana News Agency said both initiatives were inspired by company’s commitment to be constantly innovative and the need to satisfy the evolving expectations of Stone its consumers.
The product Brewed using the finest variety of spring barley, malt and high quality hops, Stone Strong Lager was specially made for urban males celebrating their achievements and inner strength.
"Offering consumers more taste and satisfaction, it remains a refreshing beer with a rich golden colour," it noted.
The statement said the brand has established itself as a global award winner in recognition of its consistency in taste and superior quality.
It said the product had a Monde Gold award for quality for two consecutive years, 2011 and 2012, thereby making the brand the only Ghanaian beer to have ever won that award.
Mr Gregory Metcalf, the Managing Director of ABL, said "The new label bears a bold metallic gold look to portray the sterling quality of the brand with the iconic 'S' representing the seal of quality."
He described the product as having the nod to the international Monde selection Gold Medal, which has been won by the product and the medal was represented at the bottom of the front label.
He added that, "the label maintains its unique red rays which blend well with the rest of the visuals to give it a bold new look."
Mr Michael Olsen, the Marketing Director of ABL, said the company would continue to respond to the demands of the market through their exceptional creativity and innovativeness.
ABL first introduced Stone Strong Lager to the Ghanaian market in 2006 in both the big bottle (625 ml) and mini bottle (375 ml).