Kwesé, Econet Media’s multimedia platform today announced the addition of Travel Channel and Fine Living to its already extensive pay-TV channel offering. Both channels made their network debut on 30 January as part of Kwesé’s staggered launch across Africa.
Travel Channel is the world’s leading travel broadcaster, and Fine Living showcases innovative home and design experts, lifestyle gurus and chefs from around the world. Both channels are now available in Ghana, Zambia and Rwanda, and will be rolled out across the rest of the African continent. Travel Channel and Fine Living can be found on channel 440 and 445 respectively.
The channels will offer hundreds of hours of high-quality lifestyle programming and will feature top rating titles, including the latest seasons of Durban Beach Rescue, Ultimate Braai Master and House Hunters Africa – which have proven very popular across the continent on Travel Channel.
“Africa has become an increasingly important market given its size and the potential for expansion within the pay-TV industry. There is an appetite for quality lifestyle content, as proven by the success of our portfolio already in the market. Partnering with Kwesé allows us to invite new audiences from across the region to enjoy our world-class programming,” said Phillip Luff, Managing Director, UK & EMEA, Scripps Networks Interactive.
“Kwesé’s commitment to top quality premium content drives the way we go about acquiring channels and programming. This partnership allows us to extend our offering with content that is globally trusted and popular,” said Joseph Hundah, President and CEO of Econet Media.
For more information on the shows and the overall Kwesé offering, viewers can visit www.kwese.com. Scripps Networks Interactive currently broadcast
For further information contact:
Emily Dufton, Communications Executive, Corporate & UK, Scripps Networks Interactive
T: +44 (0) 207 578 9808
freuds for Scripps Networks, UK & EMEA
T: + 44 (0) 20 3003 6713
M: + 44 (0) 7990 555 307
About Scripps Networks Interactive:
Scripps Networks Interactive (NASDAQ: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company's lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively engage more than 190 million U.S. consumers each month. International operations include TVN, Poland’s premier multi-platform media company; UKTV, an independent commercial joint venture with BBC Worldwide; Asian Food Channel, the first pan-regional TV food network in Asia; and lifestyle channel Fine Living Network. The company’s global networks and websites reach millions of consumers across North and South America, Asia-Pacific, Europe, the Middle East and Africa. Scripps Networks Interactive is headquartered in Knoxville, Tenn. For more information, please visit http://www.scrippsnetworksinteractive.com.
About Econet Media
A subsidiary company of the globally networked Econet Group founded by Executive Chairman Strive Masiyiwa, Econet Media is a dynamic content business driving the development of Kwesé, a fresh new television brand. Created for Sub-Saharan African audiences, Kwesé is inspired by the ‘TV everywhere’ revolution. As such, a range of Kwesé products will be made available on satellite and internet based platforms, including video-on-demand and mobile options. Focused on providing premium, affordable, exclusive viewing choices, Kwesé products will offer sports, music, movies, series, kids, lifestyle, faith, news and other programming. Consumers will also benefit from the infrastructural strength of Econet Media sister companies, Liquid Telecom and Econet Wireless. Their expertise and capacity in the areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks will be utilized to establish Kwesé products. In addition, Econet Media have invested intensively to build its own operational assets. www.kwese.com