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THE SIXTH SHOW ON THE EPIC CROSS-CONTINENT TOUR IS ANNOUNCED
GHANA’S BUZZING HIP-HOP, RAP, TRAP AND R&B SCENES TO REPRESENT
Boiler Room x Ballantine’s today announce Accra, Ghana as the next stop for True Music Africa, a tour that unearths pioneering True Music artists and their stories of doing it for themselves in the underground music scene.
Ghana is a first for Boiler Room and Ballantine’s True Music Africa which has previously toured South Africa, Cameroon and Kenya and has given a global platform to some of the freshest talent the continent has to offer. Broadcasting their performances to an audience of more than 17 million around the world, True Music Africa shares artists’ insights and experiences of their local music scenes via a compelling documentary series.
BOILER ROOM X BALLANTINE’S TRUE MUSIC AFRICA: ACCRA
In a music scene that’s currently booming, where young, ambitious Ghanaian artists are becoming inspirational stars, True Music Africa will welcome a killer line-up of the country’s most exciting, independent artists for another incredible show at a secret location on Saturday 23rd March.
Bringing together some of the biggest artists pushing Ghana’s buzzing hip-hop, rap, trap and R&B scenes forward, the line-up includes:
Kwesi Arthur
La Meme Gang
Amaarae
DJ Mic Smith
Vision DJ
Boiler Room and Ballantine’s are committed to supporting and celebrating uncompromising artists who do it ‘their way’. With their True Music platform, the partnership champions artists with a perseverant spirit and challenges them to continue pushing boundaries.
Boiler Room’s Chief Business Development Officer, Steven Appleyard said of the project: “We are tremendously excited to take True Music Africa to Accra, Ghana. This will be the first time we have touched down in the country, a place whose rich musical heritage has influenced a new wave of fresh young talent re-working hip-hop, trap, rap and R&B. We couldn't be more excited to be pushing the sounds of these artists to our audience and showing them what's happening in this special part of the world.”
Ballantine’s Head of Music, Tom Elton added: “With True Music Africa we’ve been able to explore some of the continent’s most vibrant and diverse music scenes and share them with the world. There’s a real buzz and energy around the continent right now which is why we’re so excited to head to Accra, somewhere our tour has never been before and see what this energy is bringing to their local scene. It feels like the perfect time to be able to shine a light on Ghana’s fantastic young independent talent and there’s no better partner to do this with than Boiler Room.”
Boiler Room x Ballantine’s True Music Africa follows the success of recent global True Music projects, including last year’s Hybrid Sounds tour.
Boiler Room x Ballantine’s True Music Africa in Accra is happening on Saturday 23rd March.
Apply for your free ticket here https://boilerroom.tv/session/true-music-africa-ghana or Tune in at www.truemusic.boilerroom.tv to watch the broadcast live.
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About Ballantine’s:
Ballantine’s is the No.1 Scotch whisky in Europe and the No. 2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by Master Blender Sandy Hyslop, continuing the brand’s tradition of Master Blenders that dates back to 1827.
About Ballantine’s & Boiler Room:
Since first partnering in 2013, Ballantine’s and Boiler Room have explored and celebrated the stories of 28 local music scenes from across three different continents. Together, they have collaborated with more than 220 artists, the sets of which have been enjoyed by 115 million music fans who have experienced the live-streamed events, documentaries and music content featuring the likes of Maya Jane Coles, Seth Troxler, Nina Kraviz, Underground Resistance, Chaos in the CBD and Derrick May. Now in its fifth year, this new phase has been born; True Music. A platform that is adopted by markets all around the world in local campaigns, that inform a global brand campaign.
www.ballantines.com @Ballantines
About Pernod Ricard:
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
