Meghan Markle is all set to celebrate Valentine’s Day, but her celebrations have an entrepreneurial strawberry twist. The “As Ever” founder shared her brand’s “first launch” of a Valentine’s Day collection on January 27.

The brand took to Instagram to announce that the strawberry spread is now available, along with the raspberry spread. The post showed the unwrapping of a cute “As Ever” packaging box tied with a red ribbon—meanwhile, a photo featured “Sweetest arrivals” from her lifestyle brand.

Meghan Markle announces As Ever’s Valentine’s Day launch with strawberry spread

Meghan Markle is a true entrepreneur. She knows how to keep her brand in the spotlight while venturing into different spaces. She does this by blending personal moments with strategic launches, turning seasonal celebrations into meaningful business opportunities.

The Duchess of Sussex’s brand, “As Ever,” shared an Instagram post announcing the first-ever launch of its “Valentine’s Day Collection.” The caption highlighted the debut of the strawberry spread, alongside the return of the raspberry spread, which is now back in stock. The post featured a short clip of a beautiful gift box being unwrapped, tied with a red ribbon.

Meanwhile, the accompanying photo showcased the brand’s “Sweetest arrivals,” namely the strawberry and raspberry spreads. As mentioned in the image, the spreads are also available in keepsake packaging.

The post’s caption was warm and heartfelt, reading, “Thoughtfully made for sharing, gifting, and slow mornings at home with loved ones.”

Markle launched “As Ever” in 2025. The brand first teased its arrival on Instagram, followed by the launch of its official website. It was initially introduced through a limited release of small jars of strawberry jam sent to a select group. This limited release helped the brand get early traction, and later, “As Ever” expanded its product line.

As of 2026, the lifestyle brand sells a range of products, including organic jams, honey, herbal teas, flower sprinkles, candles, and more.

The strawberry spread launch came shortly after Meghan Markle shared videos of herself preparing fruit spreads in her kitchen, offering fans a glimpse into the inspiration behind the brand.