The initiative was launched in honour of the school's year-long celebration of iW50, a campaign to mark the 50th anniversary of the first female graduates from the INSEAD  <https://www.insead.edu/master-programmes/mba> MBA programme. For each year of action and progress toward gender diversity, 50 female academics from INSEAD share their big idea which encapsulates the essence of their thought-leading research.

Laurence Capron, Dean of Faculty at INSEAD and Professor of Strategy, says that, "These 50 women reflect the heart and soul of INSEAD's academic environment: diversity in research and teaching methods, with no single school of thought predominant. They focus on what matters most, which is rigour and impact on management as a practice and a discipline. We are proud to celebrate their achievements and thought leadership."

These female academics go beyond the boundaries of their disciplines, identifying areas in academic literature and business practice to answer some of the most pressing issues facing businesses. Many of them are also pioneering innovative learning methods.

<https://dmscdn.vuelio.co.uk/publicitem/68bb206e-6626-4690-992f-5828694b8204>

A selection of Big Ideas from INSEAD female faculty members:  

<https://www.insead.edu/sites/default/files/assets/dept/institutional/fiftywomen/docs/Annet_Aris_final.pdf> Annet Aris (Strategy): In a digitising world, boards will have to focus significantly more on understanding customers and delivering superior value.

<https://www.insead.edu/sites/default/files/assets/dept/institutional/fiftywomen/docs/iw50-Linda_Brimm.pdf> Linda Brimm (Organisational Behaviour): Global Cosmopolitans experience a complex array of challenges and opportunities when living and working in multiple countries.

<https://www.insead.edu/sites/default/files/assets/dept/institutional/fiftywomen/docs/50ywi_laurence-capron.pdf> Laurence Capron (Strategy): Firms that diversify their growth strategies last longer than those using M&A alone.   

<https://www.insead.edu/sites/default/files/assets/dept/institutional/fiftywomen/docs/Lily_Fang_Big_Idea.pdf>

Lily Fan <https://www.insead.edu/sites/default/files/assets/dept/institutional/fiftywomen/docs/Lily_Fang_Big_Idea.pdf>
g (Finance): Women should learn from men and tap into their social networks.

<https://www.insead.edu/sites/default/files/assets/dept/institutional/fiftywomen/docs/50ywi_maria-guadalupe.pdf>
Maria Guadalupe (Economics and Political Science): Anti-takeover provisions reduce firm value and do not give managers additional
bargaining power to obtain a higher price in the takeover negotiation.  

<https://www.insead.edu/sites/default/files/assets/dept/institutional/fiftywomen/docs/iw50-Zoe_Kinias.pdf> Zoe Kinias (Organisational Behaviour): Self-affirmation, achieved by reflecting on personal values, can eliminate gender gaps in business students' performance.  

<https://www.insead.edu/sites/default/files/assets/dept/institutional/fiftywomen/docs/Xiaowei_Rose_Big_Idea.pdf> Xiaowei Rose Luo (Entrepreneurship and Family Enterprise): Widely held cultural views shape securities analysts' assessment of family firms.

<https://www.insead.edu/sites/default/files/assets/dept/institutional/fiftywomen/docs/Renee_Mauborgne_Big_Idea.pdf> Renee Mauborgne (Strategy): Lasting success comes not from battling competitors but from creating "blue oceans" -- untapped new market spaces ripe for growth.

<https://www.insead.edu/sites/default/files/assets/dept/institutional/fiftywomen/docs/Erin-Meyer_Big-Idea-.pdf> Erin Meyer (Organisational Behaviour): To decode how people think, lead, and get things done across the world is the greatest leadership challenge of the coming decades.

<https://www.insead.edu/sites/default/files/assets/dept/institutional/fiftywomen/docs/Jennifer_Petrigliery_Big_Idea.pdf> Jennifer Petriglieri (Organisational Behaviour): Labelling someone as a high-potential can thwart their development.

<https://www.insead.edu/sites/default/files/assets/dept/institutional/fiftywomen/docs/Hilke-Plassman_50-Big-Ideas.pdf> Hilke Plassmann (Marketing): Marketing changes how products and services are perceived in the brain.

<https://www.insead.edu/sites/default/files/assets/dept/institutional/fiftywomen/docs/50ywi_claudia-zeisberger.pdf> Caludia Zeisberger (Entrepreneurship and Family Enterprise): Institutionalisation matters for family businesses, to ensure value creation, scalability and especially longevity.

To further explore 50 Years, 50 Women, 50 Ideas, please visit <http://www.inse.ad/50> www.inse.ad/50.
The iW50 campaign will lead up to the iW50 Summit, which will be held at the INSEAD Europe Campus on 29 June 2018. The Summit will feature lectures and panel discussions led by prominent academics and alumnae; breakout sessions that delve into critical issues of gender parity; workshops on mentorship and coaching; and structured discussions that encourage an open exchange of ideas.
To find out more and to register for the event, visit <https://www.insead.edu/events/iw50-summit> https://www.insead.edu/events/iw50-summit.About INSEAD, The Business School for the World As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change lives and to transform organisations. A global perspective and cultural diversity are reflected in all aspects of its research and teaching.
With campuses in <https://www.insead.edu/campuses/europe> Europe (France), <https://www.insead.edu/campuses/asia> Asia (Singapore) and the <https://www.insead.edu/campuses/middle-east> Middle East (Abu Dhabi), INSEAD's business education and research spans three continents. The school’s 145 renowned <https://www.insead.edu/faculty-research/faculty?types=4236> Facultymembers from 40 countries inspire more than 1,400 degree participants annually in its <https://www.insead.edu/master-programmes/mba>
MBA, <https://www.insead.edu/master-programmes/gemba> Executive MBA, <https://www.insead.edu/master-programmes/master-in-finance> Executive Master in Finance, <https://www.insead.edu/master-programmes/emccc> Executive Master in Consulting and Coaching for Change and <https://www.insead.edu/phd>
PhD programmes. In addition, more than 10,000 executives participate in INSEAD's
<https://www.insead.edu/executive-education> executive education programmes each year. In addition to INSEAD's programmes on its three campuses, INSEAD participates in academic <https://www.insead.edu/about/alliance-partnerships/insead-wharton-alliance> partnerships with the Wharton School of the University of Pennsylvania (Philadelphia & San Francisco); the Kellogg School of Management at Northwestern University near Chicago; the Johns Hopkins University/SAIS in
Washington DC and the Teachers College at Columbia University in New York; and MIT Sloan School of Management in Cambridge, Massachusetts. In Asia, INSEAD partners with School of Economics and Management at <http://tsinghua.insead.edu/> Tsinghua University in Beijing, and China Europe International Business School ( <http://www.ceibs.edu/> CEIBS) in Shanghai. INSEAD is a founding member in the multidisciplinary Sorbonne University created in 2012, and also partners with Fundação Dom Cabral in Brazil.
INSEAD became a pioneer of international business education with the graduation of the first MBA class on the Fontainebleau campus in Europe in 1960. In 2000, INSEAD opened its Asia campus in Singapore. And in 2007 the school began an association in the Middle East, officially opening the Abu Dhabi campus in 2010.
Around the world and over the decades, INSEAD continues to conduct cutting edge research and to innovate across all its programmes to provide business leaders with the knowledge and sensitivity to operate anywhere. These core values have enabled us to become truly "The Business School for the World”.
More information about INSEAD can be found at <https://www.insead.edu/> www.insead.edu.