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On Friday 21st September, Founders Day, WaterAid Ghana and Charlotte Prive, unveiled an exclusive collection that gives back to eliminate WASH poverty with every purchase. The event was held in the stylish design studio Mhoseenu and was live on Instagram and Facebook. The campaign dubbed Fashion for Change was launched with a first viewing of the full collections. Models graced the catwalk with full vigor, clad with adorable complimentary accessories from The Shop Accra. The event was graced by a host of celebrities including movie stars, fashion bloggers, lifestyle influencers and contestants of TV3 Ghana’s most beautiful (season 12) amongst others.
During the intermissions, patrons were treated to a wide-range of videos depicting the vast impact the lack of water, sanitation and hygiene has on our health system, our education and wider economy. For some, it was the first time they connected the power that water has over all aspects of life, as described through the heart-wrenching stories narrated by those affected due to poor access to water, sanitation and hygiene. The lack of water affects over 6 million Ghanaians and 3 out of 5 of Ghanaians practice open defection. For Ghana to move beyond aid and achieve the SDG (Sustainable development goals) targets, we need to ensure universal access to water, sanitation and hygiene for all.
In order to change the narrative, the general public is encouraged to support WaterAid to make a lasting change by purchasing any item from the ‘Fashion for Change’ collection available at all Charlotte Prive stores located in East Legon, Labone and online. All proceeds from the collection will support WaterAid’s effort in reaching hardest to reach communities with clean water, decent toilets and good hygiene.
WaterAid Ghana also used the opportunity to launch its Quick Response (QR) code, created by Ecobank. The code has been created to aid cashless donations. The quick and easy method of giving enables the user to give directly from their phone to WaterAid without any charges. By downloading the Ecobank mobile app, visa and MasterCard holders can attach their card details, scan the code, enter the amount and press ok. This quick and easy method will enable people to give to support universal access.
About WaterAid
WaterAid is an International Development NGO whose vision is a world where everyone everywhere has access to safe water and improved sanitation and hygiene services. WaterAid is working with partner organizations to help poor people in developing countries to achieve lasting and sustainable improvements in their lives by providing safe domestic water, basic sanitation and improved hygiene promotion programmes. www.wateraid.org/ghana
About Charlotte Prive
Charlotte Prive is a Ghanaian upscale ready-to –wear and custom-made fashion brand. The brand is original, fashionable, creatively different, high quality and affordable. Charlotte’s focus is to be the retailer of choice to produce ready to wear made in Ghana clothes and accessories to the Ghanaian and international markets.
