The 2019 programme on the theme, "Creating a Brighter Future for Our Youth" commenced on June 1 and expected to end on June 21.

The programme is expected to benefit about 330 unemployed youth, and would include activities such as skills training on bead making, hair-dressing, make-up arts and construction works.

Beneficiaries would also be trained on digital marketing, customer care services, financial management, Information Technology and Entrepreneurship skills.

The programme would also empower and inspire inmates of the Senior Correctional Centres and Rehabilitation Centres to identify their capabilities and work towards achieving them.

Mr Selorm Adadevoh, the Chief Executive Officer of MTN Ghana who launched the programme said there was the need for Corporate entities to empower the youth with employable skills.

He explained that the '21 Days of Y'ello Care' was a challenge within the MTN Group, therefore, for MTN Ghana to win the threshold, it needed 95 per cent of staff participation and a 100 per cent Excom participation.

"Undoubtedly, we all have a critical role to play. We will have to commit to translating our hopes into reality and show up as volunteers," he said.

The CEO advised staff of the telecom company to dedicate time for the programme to make it a fulfilling and inspiring one for the citizenry.

Mr Emmanuel Asigri, the Chief Executive Officer of the National Youth Authority commended MTN for the step it had taken to empower the youth, adding that, the decision to partner the NYA was laudable and gave the assurance that it would be fruitful.

 He said reducing the rate of unemployment especially among the youth was not a sole responsibility of government but also that of private entities, and encouraged other private bodies to help create more jobs for the youth.