Anti-breast cancer non-governmental organisation, Breast Care International (BCI), has commended Delta Airlines for its continuous support for the campaign against breast cancer.
The airline has been supporting BCI’s campaign as the official headline sponsor over the past four years.
Reviewing the just- ended "BCI Ghana Walk for the Cure” held in Cape Coast, the chief anti-breast cancer advocate and President of the BCI, Dr Beatrice Wiafe Addai, said " We could not have recorded these impressive and landmark successes in our ambitious countrywide awareness creation programmes without the input by our headline sponsor, Delta Airlines.”
In a statement, the BCI president said Delta's official headline sponsorship was launched in Accra on October 21, 2016, which agreement challenged the BCI to disseminate quality breast health education, offer free breast screening at pre-agreed select communities and research for enduring methods to fight stigmatisation and wrongly-held notions about breast cancer.
Dr Wiafe also commended other multi-nationals, local corporate entities and individuals who had in diverse ways supported the BCI’s ‘Ghana Walk for the Cure’ in the last nine years with financial and other material resources for the success of the programme which had become a permanent annual feature on the country's health calender.
The renowned breast surgeon recalled that apart from the free breast screening, the BCI outreach team screened the public for other non- communicable diseases including diabetes and hypertension in all the cities, towns, villages, schools, religious institutions and market places visited.
Dr Wiafe Addai said the staggering and frightening statistics of women afflicted by breast cancer obviously lent credence to the need for increased financial assistance to sustain the community outreach programme as the team worked vigorously for a downward reduction in the figures.
"The BCI is keen on celebrating and showcasing survivorship, a potent tool and an effective means of encouraging early reporting to health facilities for those suspected with diseased breasts, while fighting off stigmatisation which has slowed the willingness and readiness of those cured from stepping out to be counted," she added.
She said the Delta sponsorship had boosted survivorship of the disease and awareness creation.
The breast surgeon said the voluntary appearance of survivors at talk shows had in no small way contributed immensely in convincing those in doubt that the condition was treatable and curable.