Although there is a significant and expanding retail and food services market for packaged processed foods in Ghana, the local processing capacity is inadequate to meet the demand. The shortage of investment in local food production has resulted in the rise of distributors and retailers who import massive amounts of processed foods into Ghana. Nurevas Food Ghana Limited is one such company.
Nurevas is a food company based in Switzerland that specializes in creating value-added food products. It has created a line of products that cater to the unique regional tastes of Africa, which includes Tomato Paste, Mayonnaise, Ketchups, Salad Dressing, Spiced Sauces, and Mustard. Nurevas seeks to become the top manufacturer of high-quality sauces, spreads, and condiments in West Africa.
In 2010, Nicholas Draeger and Guido Schaer established Nurevas Food Ghana Limited on the Spintex Road in Accra, Ghana. The production plant utilizes top-of-the-line equipment and locally sourced agricultural materials to create its products. This approach supports import substitution and helps decrease foreign deficit. Additionally, the use of locally-grown ingredients enhances the security and safety of food products.
Nurevas Food Ghana Ltd is capable of producing its products quickly, resulting in shorter lead times. This approach reduces the need for clients to stockpile products for longer periods. Additionally, Nurevas Ghana provides an alternative source of employment for some Ghanaians to earn a livelihood.
Nurevas aims to be the preferred brand in processed foods in Ghana and the sub-region.
Information from https://www.gepaghana.org/import/ghana-exporter/nurevas-ghana/, https://www.howwemadeitinafrica.com/ghana-based-food-manufacturer-taking-on-established-players/29817/, and https://gust.com/companies/nurevas-food-ghana-limited/business_details was used in this story