The workshop, on the theme “Strategic Media Programming for Agroecology, Circular Economy and Climate Change Communication,” aimed at strengthening the capacity of journalists to effectively report on environmental sustainability, agroecology, and climate resilience.

It provided participants with broad knowledge and understanding of human activities and their impact on the environment, while encouraging the media to play an active role in promoting sustainable practices through strategic communication.

The Principal Investigator for the Agroecology and Circular Economy for Ecosystem Services Project in Africa and Research Scientist at the CSIR–CRI, Dr Kwaku Onwona-Hwesofour Asante, underscored the crucial role of the media in advancing sustainable development and environmental conservation.

He said the media’s ability to shape public awareness and attitudes towards environmental issues could not be overemphasised, adding that empowering journalists with scientific understanding would help bridge the knowledge gap at the community level.

“We have seen that when the public is well informed, they take the needed action. Unfortunately, at the community level, there is still limited understanding of environmental sustainability due to the scientific nature of the concepts,” Dr Asante noted.

He explained that training journalists on agroecology and circular economy principles was essential, as they served as key extension agents capable of educating the public to make informed decisions.

Dr Asante observed that agricultural emissions such as methane, black carbon, and nitrous oxide contribute significantly to global warming and pose serious public health challenges.

Raising awareness, he said, would help mitigate their impact and promote healthier and more sustainable agricultural practices.

He urged the media to integrate environmental sustainability messages into their regular programming rather than treating them as occasional topics, stressing that consistent coverage would promote behaviour change and public action.

“As scientific institutions generate innovations and technologies, we expect the media to highlight these advancements to enhance awareness and inspire communities to adopt sustainable practices,” he said.

Dr Asante expressed optimism that stronger collaboration between the CSIR and the media would amplify the impact of research findings, enhance public understanding of agroecology and the circular economy, and contribute to sustainable development in Ghana and beyond.

He assured that the CSIR–CRI and its partners would continue to engage the media regularly to sustain dialogue and drive national awareness on environmental sustainability.