The TATA Ace roadshow dubbed ‘small is big’ has been warmly welcomed by the small and medium business entrepreneurs, shop owners, traders and the likes. The roadshow, lead by Tata Africa Holdings (Ghana) Limited in collaboration with PHC Motors has completed another milestone. After entertaining Makola, Kantomanto and Tema, today the small is Big campaign went full swing at the well known Abose Okai Market, completing its sixth day in Ghana.
The ‘Small is Big’ campaign created to promote sales of TATA Ace, began on April 16 with great fanfare at the Makola Market, and subsequently moved to the Kantomanto Market and had recently spent two days at Tema. The Small is big! Campaign suggesting that the TATA Ace is small in size and pocket, but big in technology and value for money will travel from one key Ghanaian trade center to another, where the potential buyers will get a chance to experience the vehicle, just where they might be using it in future.
The TATA Ace is specially configured to negotiate short, narrow roads for high volume loads up to a sub-ton. The vehicle will be available for sales from its Tema and Accra facilities and also through all PHC Motors Showrooms and Service Centers in prominent Ghanaian cities. PHC Motors is the authorized dealer of Tata Africa Holdings (Ghana) Limited for Automotive business and has strong presence in Ghana markets through its network in Accra, Kumasi, Tamale, Ho, Koforidua, Sunyani and Takoradi.
Besides India, where the mini truck has crossed sales of more than 110,000 units in 2009-10, a land mark in its segment, Tata Ace has been hugely popular in various other international markets like Sri Lanka, Bangladesh, Kenya, Tanzania and Nigeria.
For any further information, kindly contact Brooke Nuwati on bnuwati@gmaworld.com / +233 (0)24 4987 121