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Jack Ma, the Chinese businessman and founder of e-commerce and technology giant, Alibaba, is in Addis Ababa for the launch of Electronic World Trade Platform in Ethiopia (eWTP).
The private sector-led initiative works with governments to promote e-commerce.
Ethiopia hopes eWTP will help promote its exports to the global market and open up new markets for small businesses.
The event is taking place in the capital's ICT Park, which was built with the aim of making Ethiopia the technology hub of Africa and providing needed infrastructure for IT companies.
Mr Ma's visit comes a year afer he met Prime Minister Abiy Ahmed at Alibaba's headquarters in Hangzhou, China, last year.
