Hajia Samira Bawumia, wife of the Dr Mahamudu Bawumia has launched a campaign blitz to secure delegates' votes for her husband, ahead of the New Patriotic Party's (NPP) crucial presidential primary in January 2026.
She started the campaign in the Central Region to signal a direct and determined effort to woo delegates at the very heart. The move is seen as a masterstroke to solidify existing support and decisively swing undecided voters in a key battleground.
Amidst a charged atmosphere, Mrs. Bawumia was met with enthusiastic crowds as she began a series of intense engagements with party executives, constituency delegates, and grassroots supporters. Her mission is clear: to passionately articulate Dr. Bawumia's vision and convince the party's base that he is the most formidable candidate to lead the NPP.
"The time for unity and strategic victory is now," Samira declared during a meeting with delegates. "My husband, Mahamudu Bawumia, has the proven track record, the innovative policies for job creation for our dear Youth and women, and the steadfast commitment to Ghana’s transformation that our party and nation need. We are here to earn your trust and your vote."
Political observers note that Samira Bawumia’s foray into the Central Region is more than a routine campaign stop; it is a powerful demonstration of the Bawumia campaign's confidence and organizational strength. Her renowned eloquence and charismatic connection with the electorate, which proved decisive in the 2016 and 2020 general elections, are now being deployed in the critical internal contest.
"Samira is not just campaigning; she is on a conquest for hearts and minds in territory they need to win," said Adwoa, Central Region Women Organiser. "Her 'issue-based' and inspiring campaign style disarms opponents and builds a compelling case for her husband. Storming the Central Region this early shows they are taking no votes for granted."
The tour underscores Mrs. Bawumia's unique role as a formidable force multiplier within the NPP. Her ability to mobilize support, particularly among women and youth, sets a significant tone for the primaries, challenging other aspirants to match her grassroots appeal.
This Central Region offensive marks the beginning of a national tour for Samira Bawumia, with plans to extend her campaign to other regions in the coming weeks. The move runs concurrently with Dr. Bawumia’s own campaign activities in the Western Region, creating a formidable two-pronged assault on the political landscape as the January 31, 2026 primaries draw nearer.
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