The Ghana Football Association (GFA) has unveiled a landmark television production and broadcast partnership with the Adesa Productions Limited (APL), and a record-breaking GH¢1 million cash injection to each of the 18 Ghana Premier League clubs.

The groundbreaking deal, which was launched with fanfare at the Movenpick Ambassador Hotel in Accra yesterday, ushers in a new era for the top-flight league, complete with the massive participation fee for the clubs before the season kicks off in September — double the amount Bibiani Gold Stars earned for winning the 2024/25 league title.

The event brought together key powerbrokers from sports, politics and business, including GFA President, Kurt Edwin Simeon-Okraku; FA Vice-President, Mark Addo; Chief of Staff at the Presidency, Julius Debrah; Minister for Sports and Recreation, Kofi Iddie Adams and the Majority Leader in Parliament. Mahama Ayariga — all throwing their weight behind what is being hailed as a transformational moment in Ghana’s football history.

“This is not a grant. This is not just a number,” Mr Edwin Simeon-Okraku declared to rapturous applause. “It’s the difference between delayed salaries and timely payments; between outdated medical rooms and fully equipped health centres; between empty stands and vibrant, media-ready stadiums.”

Bold vision 

Under the deal, Adesa Productions Limited will lead the production, branding, marketing and broadcasting of the league, with the promise of delivering high-quality, world-class content across multiple platforms to local and international audiences.

However, the partnership goes far beyond just TV rights. At the heart of this project is a complete commercial rethink, built on sustainability, innovation and a dynamic public-private sector collaboration.

A newly formed entity — the Ghana Premiership Football Company Limited — to serve as the commercial and operational arm of the league, reducing the burden on clubs and laying the foundation for long-term financial sustainability.

Stadium upgrades, prizes

A significant portion of the GH¢1 million disbursement will be used to upgrade stadium infrastructure — including modern players' boxes, enhanced medical rooms and technological improvements to enable seamless live broadcasts.

The GFA also announced a merit-based prize structure where every club — from champions to bottom-placed finishers — will earn financial rewards based on their league position.

Mr Adams said he was hopeful that the news broadcast partnership with the APL would mark a new era of leveraging private partnerships for football in Ghana.

“When I assumed this portfolio, I made a clear commitment that we must evolve beyond government-dependent models of funding and begin to leverage the strength of the private sector to grow our sporting institutions, because it is the vision of President John Dramani Mahama to ensure the sustained development of sports in Ghana,” Mr Adams said.