Uber riders in Ghana, Nigeria and South Africa can now personalize their riding experience with Snapchat.
Riders will be able to have a little extra fun by unlocking custom Snapchat filters so they can Snap while they ride.
Whether it's to let friends know when they'll arrive safely with Uber's ETA filters, or to showcase their personalities with Uber's ride filters, riders now have a fun and social way to share their trip with friends and family. Riders will also be able to select a mystery filter for an added surprise.
Alon Lits, General Manager for Uber Sub-Saharan Africa says, "We have realized that you're doing more than just going somewhere - you're often going somewhere to meet someone while making the most of your idle time in the car. That's why we're always working on fun new features to ensure you get the most out of the Uber experience."
Here's how it works:
If the rider is an existing Snapchat user and on an Uber ride, they'll see a Snap card in the Uber feed. Riders need to select the type of filter they want to unlock, take their selfie, and swipe right. Riders can even use Uber filters with another Snap lens for double the fun.
The Snapchat integration will be available to riders on both Android and iOS in South Africa, Nigeria and Ghana.