The Lastminute.com founder also called for a "shared set of principles" to make the web happier and safer.

She said the internet had done much good over the last 30 years.

But she said too many people had missed out on the benefits and it was time to "take a step back".

"The web has become embedded in our lives over the last three decades but I think it's reached an inflexion point, or a sort of midlife crisis," she told Radio 4's Today programme.

Baroness Lane-Fox co-founded travel booking site Lastminute.com in 1998 before going on to sell the firm for £577m seven years later.

She described the early days of the internet as being "full of energy and excitement", and akin to the "wild West".

"There was this feeling that suddenly, with this access to this new technology, you could start a business from anywhere," she said.

Tech 'minnow'

However, she said that while technology had become a hugely important sector of the UK economy, it had not fulfilled its early potential.

While the web had given people access to the "the world's knowledge" and enhanced communication, huge numbers still did not use the internet.

She added that the UK's technology sector remained an "absolute minnow" compared with that of the US.

"More importantly, perhaps a handful of Western companies control a huge amount of our experience of the internet - Apple, Facebook, Google and Amazon - and that is different to how I imagined," she said.

The baroness, who is also a Twitter board member, lamented the negative effects of social media sites on some young people's self-esteem.

And she said many people had begun to question the commercial motives of the major internet platforms, arguing they needed to be more transparent.

In response, she said there needed to be a Geneva Convention-style charter of internet good practice for web firms to sign up to.

She said the UK government's proposal for a Digital Charter would be a good place to start, and argued that the web giants would back such an idea.

"I think an agreed set of principles is in the interest of those big companies. They want all of us to keep enjoying and using their products and services."