ACCRA, Ghana, 25 October 2018 – Honeybees didn’t actually create the four-way parcel shelf for the all-new EcoSport cargo area, but they did lend their design to the recycled paper honeycomb material that gives the shelf its unusual strength.
“The hexagonal design of honeycomb is a testament to nature’s ingenuity,” says Mike Mazzella, Ford EcoSport assistant chief engineer. “Not only is it strong, it’s superlight. Customers can slide the shelf
into multiple different slots like an oven rack; even store it on the back of the seats. It helps make EcoSport super-flexible in everyday use.”
Honeycomb is one of several useful details that make the fun, capable and connected EcoSport an engineering and design powerhouse.
Genius of nature
Resin-reinforced honeycomb has a truly phenomenal strength-to-weight ratio, underscoring EcoSport’s capability to go small but live big. The shelf weighs a scant 2.7kg, yet it is rated to handle nearly 320kg across a 98cm by 65cm surface. In other words, this slip of a shelf can hold innumerable combinations of heavy items, like five bags of concrete mix (40kg each), four large bags of top soil (20kg each) and eight individual 5-litre canisters of water (at 5kg each).
For years, honeycomb has been used to create the strong structure under the skins employed in high-end sporting equipment like skis, as well as aerospace frames. To create the adjustable floorboard
for the all-new Ford EcoSport, a layer of hexagon-shaped cells made of 100 percent recycled paper and water-based glue is sandwiched between two layers of composite material. It’s able to hold more than 100 times its 2.7kg weight in cargo.
Configure it your way
The parcel shelf can hold any of four positions in the cargo area to best suit a driver’s needs:
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 202,000 people worldwide. For more information regarding Ford, its Products and Ford Motor Credit Company please visit www.corporate.ford.com