How to grow your organic traffic with earned media

21st Feb 2022 | Source: Tech Crunch

Amanda Milligan is head of marketing at Stacker Studio, a newsroom and newswire that partners with brands to create and distribute content to high-quality news publications, earning brand authority and links.

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Earned media carries a ton of value, but not everyone understands how to measure its impact or grasp its full effect on your organic growth.

While it immediately provides increased brand awareness, earned media can also be an excellent vehicle for building brand authority as well as dramatically improving your off-page SEO.

Here at Stacker Studio, we’ve seen it work wonders with our brand partners, for whom we create newsworthy articles and syndicate them to our newswire.

To determine the short-term impact of earned media, we conducted an analysis of organic performance of 11 new brand partners across the first 90 days of their partnerships with us.

Here’s what we found:

Ahrefs metric:	Average growth:	Median growth:
Domain Rating	+5	+2
Referring domains	+4,099	+184
Pos. 1-3 ranking keywords	+411	+77
Organic clicks per month	+8,622	+600

Domain ratings rose by 5 points over 90 days. Image Credits: Stacker Studio

Referring domains rose by over 4,000. Image Credits: Stacker Studio

Growth for ranking keywords rose to 400 keywords. Image Credits: Stacker Studio

Organic clicks rose by over 8,600 in 90 days. Image Credits: Stacker Studio

I’m going to explain the entire process we used with examples so you can utilize similar strategies for your own content, SEO and digital PR efforts.

Tips for creating newsworthy content

Our goal is to create articles the publishers in our newswire want to run because they’re confident it’ll help them gain visits, clicks, subscriptions and more. We get a lot of feedback from our publisher partners that has informed our content strategy.