Meta AI now has one billion monthly active users across its apps, CEO Mark Zuckerberg said at the company’s annual shareholder meeting on Wednesday, as first reported by CNBC. The new milestone doubles the 500 million monthly active users Meta AI had back in September 2024.

The “focus for this year is deepening the experience and making Meta AI the leading personal AI with an emphasis on personalization, voice conversations and entertainment,” Zuckerberg said.

He went on to state that Meta’s plan is to keep building out the AI assistant before creating a business around it. As the assistant gets upgraded over time, Zuckerberg said “there will be opportunities to either insert paid recommendations” or launch “a subscription service so that people can pay to use more compute.”

If Meta were to launch a paid subscription service, it would be looking to rival popular AI chat apps, such as OpenAI’s ChatGPT.

The new milestone comes a month after Meta launched a stand-alone Meta AI app.