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Apple services had a “record-breaking year,” according to a blog post by senior vice president Eddy Cue.
In 2025, Apple had 850 million average weekly App Store users (up from 813 million in 2024), over $100 billion in Apple Pay merchant sales, and a 36% increase in monthly Apple TV engagement.
Apple Music also had its best year ever for listenership and new subscriber growth, which is impressive amid Spotify’s longstanding dominance of the market.
Apple has less frequently disclosed figures about App Store payouts over the last several years, but the company shared that it has now paid $550 billion to developers since its launch in 2008. This indicates significant growth, as Apple last reported that as of 2021, it had paid out $260 billion to developers, up from the $200 billion it reported in 2020.
The App Store generally takes a 30% commission from in-app purchases, though it offers small businesses (developers making under $1 million annually) a reduced 15% fee. This section of Apple’s business has been the target of heavy regulatory scrutiny, with international courts investigating it for monopolistic practices.
Apple’s entertainment products are making strides, too. Apple TV eclipsed all prior viewership records in December 2025, the company says, and Apple Music achieved record highs in listenership and new subscribers.
Apple TV’s growth comes alongside the debut of new hits like “Pluribus” and “The Studio,” as well as ongoing successes like “Severance.” Apple TV also struck major streaming deals with Major League Soccer and Formula 1. “F1,” Apple TV’s movie about the sport, became Apple Studios’ highest-grossing film yet, as well as the highest-grossing film of star Brad Pitt’s career.
Apple credits its karaoke-like “Sing” feature, partnerships with companies like GM and Chase, and other new developments for its growth. It notes that Shazam generated over 1 billion recognitions per month, which could have funneled growth into its Music service.
But it’s also possible that Apple benefited from controversy around Spotify CEO Daniel Ek’s business ventures.
Ek’s investment firm led a €600 million investment in European defense tech company Helsing, which makes AI-powered military software and strike drones. Artists like Xiu Xiu, Sylvan Esso, King Gizzard & the Lizard Wizard, Deerhoof, and others removed their catalogs from Spotify in protest.
Spotify has faced other controversies over the last several years, from its platforming of COVID-19 misinformation via Joe Rogan’s podcast (formerly a Spotify exclusive) to its artist payout metrics.
On the other hand, Apple Music could be growing because it’s simply making a product that is better suited for some listeners (I wrote about my decision to switch from Spotify to Apple Music as I became increasingly suffocated by algorithmic recommendations).
It could also be a financial decision amid uncertain economic times — Apple Music lures new subscribers with its three-month free offer, which comes alongside the purchase of most new Apple devices.
