Bloomberg reported Tuesday that the device — which is still currently under development — is designed to be screen-free and is being pitched internally as a “humanlike AI companion that lives in the home.”

OpenAI has long claimed that it wants to launch a hardware product — with some rumors being that it wants to launch its own phone, a move that would put it in competition with Apple.

OpenAI’s newly surfaced device sounds like something of a departure from traditional smart speakers — as sources described the device to Bloomberg as having a “personality” and being able to proactively learn about its owner over time, providing more personalized service. The machine would have access to a user’s digital life, drawing off things like emails, sources said.  

The device is also weirdly described as involving “mechanical elements that can move on their own” and the Bloomberg report includes the detail that the device is designed to “feel like a companion and become a physical manifestation of OpenAI’s ChatGPT.”

The device was developed with help from many former Apple engineers who were instrumental in “creating products such as the iPhone and Mac,” Bloomberg writes. Indeed, OpenAI may be attempting to launch a new hardware line, but the company is currently up to its eyeballs in trouble over hardware-related legal problems.

Apple last week sued OpenAI, accusing the AI company of stealing its trade secrets. Apple further claimed that the allegations involved in the suit are merely “the tip of the iceberg” and that more misconduct will be revealed during the legal discovery process. OpenAI has denied wrongdoing.

Citing anonymous sources with knowledge of OpenAI’s plans, Bloomberg writes that the company feels its new product “veers significantly from anything Apple has on the market today” and that it is “unlikely that it violates trade secrets” belonging to Apple.

OpenAI’s push comes as the tech world grows more excited about consumer AI hardware more broadly. Hark, an AI lab founded by Brett Adcock, raised an oversubscribed $700 million Series A back in May at a $6 billion valuation to build what it calls “personal intelligence” — proprietary AI models paired with custom hardware designed as a “universal interface between humans and machines.”

The company hasn’t yet detailed its device’s form factor, underscoring how much capital is chasing this category even before products ship.