The car defined the 20th century. What defines mobility in the 21st?
A quarter of the way through the current century, driving remains the preferred way to travel in 22 out of 31 countries covered in our new research. But this doesn’t m…
In an era dominated by ad-skipping, multi-screening, and media fragmentation, the challenge for today’s marketer is no longer just “Who am I reaching?” but “Am I reaching them at all? Advertisers today need to spend up to eight times more …
KEYS - Screen Time
These days, so much of what we do in our lives gets done in front of a screen.
Whether we’re at work, shopping, keeping in touch with friends or just scrolling our social media fe…
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