CARLSON COMMUNICATION & IDENTITY
CARLSON specializes in business innovation and renovation, enhancing companyâ€™s growth by powering its products and services. Founded in May 1998 in Barcelona, Spain by Uffe Jon Carlson and 2 other partners which joined forces in CARLSON. Established by specialists in fields of strategy, identity and creativity they have pooled their extensive experience to create an international brand-management resource company seamlessly brings together the diverse components of branding â€“ organizational development, marketing, sales, design, communication and advertising.
CARLSON works to identify and develop a differentiating factor that is stronger durable and more competitive. The Mission CARLSON aims for strategic growth of your business. To help entrepreneurs and CEO's exploit the phenomenon known as the brand, CARLSON offers a structured approach by pairing strategic thinking with creativity. As a new discipline, brand management is a response to a hyperactive market increasingly cluttered with parity products and claims.
Africa and Ghana as such are opening up to brand management but there is still some way to go. Few companies recognize the opportunity this presents to get an edge on the competition.
Brand management is often perceived as a complex process. Marketing, sales, design and advertising â€“ each practice has its own dynamics.
Yet, successful branding is a process that requires skillful implementation of all these components. Ineffective brands undermine success.
Good brands build companies, now more than ever. CARLSON offers one-stop shopping for integrated brand-management. .