CiBC Marketing’s broad range of weather-proof branding equipment have been developed to serve 2 broad categories - RETAIL & EVENTS branding that facilitate effective below-the-line (BTL) engagement (trade & consumer). Our branding equipment is ‘quick to assemble’ and designed for either outdoor or indoor use. Their UV protection & weather-proofing has been developed to endure even the harshest of weather conditions especially the unrelenting sun and sand, typical of West Africa. Retail & Event Branding Equipment. Building brands in retail, through point of purchase material and consumer / trade engagement activities has taken its rightful place in many leading companies’ marketing strategy.

This is a result of the fast changing marketing mix, technology and more discerning trade & consumers. It is for this reason that CiBC Marketing has developed, with our trade partners, the most portable, most cost-effective, most reliable and most durable branding equipment in West Africa for West Africa. We have a range of products that are light, durable and eye-catching - perfect for Formal markets (both in store & out of store) AND the dominant Informal markets that typify West Africa.

This items will allow you to instantly brand your retail network or event whether as part of your latest brand launch or effectively reinforcing your existing brands through a variety of trade or consumer engagement activities, showroom, exhibition stand to enhance the impact of your tradeshow displays, etc. Our products are printed on high quality fabric which gives them a much longer lifespan than the traditional point of sale / purchase material & signage. Coupled to this most of branding equipment can be re-skinned which is the key cost effective benefit that our clients have come to value.

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