In this final KEYS webinar of the year, we'll be looking at the last 12 months through the rear-view mirror.

Our tour of the territory features:

• The public opinion balance sheet. It's been a year when optimism was often hard to find, accompanied by an all-pervasive sense of nostalgia


• What it means to be an 'American' brand. The story of how consumers relate to American brands these days has lessons for all of us, whether based in the US or not


• Innovations in China. A look at the latest consumer trends, from accelerating EV adoption to new – and sometimes traditional – ways people are spending their leisure time


• From novelty to reality. This was the year we put artificial intelligence to work. Just where do we net out, when it comes to both the 'wonder' and the 'worry' of AI?

Along the way we'll reflect on what the events of 2025 tell us about society and markets around the world, as we look ahead to what lies in store in 2026.

We do hope you will be able to join us.