Social Media Strategy For Business Growth
Our training is a modern solution to ensure that your organization is empowered to generate business leads through social media channels, acquire new customers, retain current and loyal customers and increase sales among other key benefits.
This seminar will deal with the following key topics on social media marketing;
How to create a Social media marketing strategy
It is not enough to have your social media pages set up. For any business to get the benefits that social media offers, that business must create a working social media strategy. This training will give you the keys you need to create a strategy that will help you achieve substantial growth through social media marketing.
Social Media content Strategy and ideas
Content is king as far as social media is concerned but what is content? On social media, content is anything you post on your page i.e (text, images, video, audio etc. In order to make maximum impact what you post is key. If you do not know the content type that attracts most engagement you are not likely to make the sales you want. This training will arm you with all that you need to get your content strategy up to scratch.
Responsibilities of Social Media Managers
Whether you have engaged someone to manage your social media pages or you manage your pages yourself, you need to know what you are expected to do daily and periodically in order to get the business on track in achieving its social media goals. We will help you in coming out with a social media manager’s day to day responsibilities.
Ways of using social media to get new customers
Leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. If your social media marketing activities are not providing your sales team with a steady stream of potential new customers, you’re doing your business a disservice. This training will address this issue and more.
Ways of using social media to retain existing customers
It costs far more to get new customers than to retain new customers. Every company’s dream is to retain existing customer especially the loyal ones. We will walk you through all the practical means your company can adopt to keep your existing customers intact through Facebook marketing and other social media marketing.
Facebook Analytics and Insight
Facebook Insights is a powerful tool for tracking user interaction on Facebook Business Pages. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active users to better understand page performance. This training will help you understand your target audience interaction with your page and its impact on your business. We will also log into your Facebook page and practically deal with the various topics and sub topics.
Facebook Ad Manager
Facebook Ad Manager is a must learn for anyone who want to succeed on Facebook. Ad manager is a Facebook tool where you can create and manage your Facebook ads. Many companies have transformed their business via Facebook Ads but if you do not know how to use it you may also squander your ad money. We will be digesting critical issues such as creating ads that get response, managing ads, direct response, measurement and optimization, bidding and budgeting.
Social Media Management Tools
Social media management without tools is a daunting task. We have selected effective online tools that will assist you engage effectively with clients. We will train you in order to make social media management less time consuming and effective. For instance there are tools that can schedule your post for the whole year. We will also sign you up for tools used to audit your pages among others.