Public Relations, Advertising, And Marketing
Traning Program Information
STUDY SHORT COURSE SHORT COURSE IN
PUBLIC RELATIONS, ADVERTISING, AND MARKETING
18th - 6th December, 2019
This is a three-week (3) intensive course (Evening Session - 5:00 pm - 7:00 pm).
Course Objectives:
The course is designed as a refresher course for practitioners and serves as an introductory course for participants who are new in the field of Public Relations, Advertising, and Marketing.
Course Content:
PUBLIC RELATIONS
• Introduction to PR
• Functions of PR
• Research in PR
• Public Opinion
• Communication Methods in PR
ADVERTISING
• Introduction to Advertising
• Campaign Planning
• Copy Writing
• Sales & Advertising Strategies
• Ethics of Advertising
MARKETING
• Overview of Marketing
• Marketing Environment
• Understanding Buyer Behaviour
• Strategic Marketing Planning
• Customer Care
COURSE FEE: GH¢1,300.00
BANK: Zenith Bank (any branch)
ACCOUNT NUMBER: 6010160472
Application forms are available at GH¢50.00 at the Institute’s Reception or download at the website, www.gij.edu.gh. Completed forms should be submitted with one (1) passport size photograph.
For more details, please contact: 0302 228336/0277 446096/0244 211964